Posted by: starsofkickboxing | September 18, 2013

New York City – Carol McFadden

English: The logo of Spector & Associates, an ...

English: The logo of Spector & Associates, an independent, woman-owned public relations agency located in New York, NY (Photo credit: Wikipedia)

By Carol McFadden

Public Relations New York practitioners as well as their counterparts all over the world have evolved. Public Relations New York pros have gone from flacks and press agents and have become true strategic and marketing partners to their clients.

The Public Relations New York scene has certainly changed in the past few years. Not long ago, it was all about scoring press clippings. Today, Public Relations New York firms utilize every available method to communicate a company’s story and meet a clients business objectives and communications goals. We live in a multi-channeled world and, more than embracing the changes, Public Relations New York professionals are leading the way

Public Relations New York firms have clearly evolved and require expert teams of seasoned professionals to handle every communications need, from social media to mainstream press, developing local, national and international public relations campaigns to audience-specific outreach efforts, connecting clients with key influencers, launching or repositioning products and services, media training, crisis management, and corporate communications including M&A (merger or acquisition) for your employees, investors and clients.

Public Relations New York pros are placing a high value on the relationships with their clients and the media and work hard to ensure that these relationships thrive. To thrive on the New York Public Relations scene, a professional must possess a strong work ethic, honesty and accountability. In addition, the need to meet or exceed public relations goals has never been greater than it is today given the highly competitive world in which operate.

On the Public Relations New York scene, clients are looking for pragmatic, reliable, professionals who are extraordinarily well connected and ones that maintain working relationships with the local and overseas media and analysts clients need to reach. In addition, clients are requiring an insider’s understanding of their industries. Not only that but the media is requiring that Public Relations New York pros understand their needs and don’t waste their time.

The stakes are higher these days and Public Relations New York pros are once again setting the pace for the industry by charting new areas of expertise in developing creative solutions for their clients.

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